Short, specific titles tend to earn more clicks. Put the most important words first and keep the brand name at the end if there is room.
How TallyWords counts
Words are runs of letters or numbers; contractions and hyphenated words count once. Characters are counted as you see them, so an emoji or an accented letter is one character. Sentences end at a full stop, question mark, exclamation mark or ellipsis, and paragraphs are separated by blank lines.
Readability uses the Flesch Reading Ease, Flesch-Kincaid Grade Level and Gunning Fog formulas. Reading time assumes 238 words per minute and speaking time 150 words per minute. Platform meters use each network's own counting rules where they differ from a plain character count.
Private by design
TallyWords has no server-side processing. Your text stays in this browser tab and in an autosave on this device only. Clear it at any time with the Clear button.
Frequently asked questions
What is the ideal title tag length?
Around 50 to 60 characters. Longer titles are usually truncated with an ellipsis in desktop and mobile results.
Should I include my brand in the title?
Usually yes, at the end, separated by a dash or pipe, as long as it does not push the main keyword past the visible limit.
Is the title tag the same as the H1?
No. The title tag appears in search results and browser tabs; the H1 is the main heading on the page. They can be similar but do not have to match.
Does TallyWords work offline?
Once the page has loaded, all counting and cleanup works without a connection, because nothing depends on a server.
Is TallyWords free?
Yes. Every tool is free with no sign-up and no limits on text length.